Buying GuideMay 9, 2026by TJ Atelier

Ferrari Roma

A refined look at the Ferrari Roma in the UK market, exploring its grand touring character, specification choices, and why it represents one of Ferrari’s most elegant and usable modern interpretations.

Ferrari Roma

Ferrari Roma: A Modern Grand Tourer Revisited

The Ferrari Roma represents a distinct chapter in Maranello’s modern design and engineering philosophy. Positioned as a contemporary grand tourer, it moves away from the more overt aggression of mid-engine Ferraris and instead embraces elegance, restraint, and usability - without compromising the performance expected of the badge.

Within the UK market, the Roma has matured into a highly regarded entry point into modern Ferrari ownership. It appeals to a different type of buyer: one who values design purity, everyday usability, and understated sophistication as much as outright performance.

As the model settles into the used market, its positioning is becoming clearer - not as a compromise, but as a deliberately different interpretation of Ferrari’s core identity.


A Shift in Ferrari Philosophy

The Roma marks a conscious return to front-engined V8 grand touring proportions, echoing some of Ferrari’s most elegant historical designs. It is less about track aggression and more about balance - between performance and refinement, emotion and usability.

At its core sits a 3.9-litre twin-turbocharged V8, producing effortless performance delivered in a remarkably linear and accessible way. Unlike more extreme Ferrari models, the Roma is designed to be used frequently, not reserved for special occasions alone.

In the UK context, this has proven to be a defining strength. Buyers increasingly want cars that can be enjoyed across a wider range of conditions - from weekend touring through the Cotswolds to longer continental journeys.


UK Market Position

The Roma entered the UK market as a relatively accessible modern Ferrari, but its character has gradually elevated its standing.

Several factors have influenced this repositioning:

  • Strong design-led appeal, particularly among newer Ferrari buyers
  • Broad usability compared to mid-engine alternatives
  • Lower perceived intimidation factor for first-time Ferrari owners
  • Increasing appreciation for understated modern grand tourers

As a result, well-specced UK examples are holding value more consistently than early market expectations suggested, particularly those with carefully curated optional extras and subtle exterior specification.


Specification: The Importance of Restraint

Unlike more track-focused Ferraris, the Roma rewards restraint in specification. The most desirable cars tend to follow a consistent philosophy: elegant exterior colours, minimal contrast detailing, and high-quality interior materials that enhance the cabin’s architectural design.

Key specification considerations include:

  • Exterior colour: traditional metallic tones and heritage Ferrari shades remain strongest
  • Wheel design: simpler, multi-spoke or diamond-finish options tend to age more gracefully
  • Interior leather: full leather cabins significantly elevate perceived quality
  • Carbon detailing: best used sparingly rather than extensively
  • Front lift system: highly recommended for UK road usability

The Roma is at its best when configured as a refined grand tourer rather than a heavily contrasted or aggressively styled sports car.


Driving Experience: Grand Touring First

The Roma’s driving character is defined by accessibility and composure.

Unlike Ferrari’s mid-engine models, it prioritises:

  • High-speed stability over sharpness
  • Smooth, progressive power delivery
  • Long-distance comfort
  • A quieter, more refined cabin experience

In the UK, this translates into a car that is genuinely usable across a wide range of road conditions. Motorway journeys, A-roads, and even urban driving all feel natural in a way that more focused Ferraris often do not.

That usability is one of the Roma’s most underappreciated strengths.


The Reality of Ownership in the UK

For UK buyers, the Roma sits in an interesting position between supercar and grand tourer. It is low, wide, and undeniably exotic - but not demanding in the way some Ferrari models can be.

Ownership considerations include:

  • Tyre and wheel condition: UK road surfaces make specification choice particularly important
  • Stone chip protection: highly recommended given the car’s low stance and exposed front end
  • Servicing costs: in line with modern Ferrari expectations, with strong emphasis on main dealer history
  • Depreciation curve: stabilising as the model becomes more established in the used market

Well-maintained, sensibly specified examples are increasingly viewed as the benchmark.


A Different Kind of Ferrari Buyer

The Roma attracts a distinct type of owner compared to Ferrari’s more traditional performance models.

Rather than prioritising track capability or outright aggression, buyers are often focused on:

  • Design and aesthetic coherence
  • Daily usability without compromise
  • Long-distance comfort
  • A more discreet expression of performance

This shift reflects a broader evolution within the modern luxury car market, where emotional design and usability increasingly sit alongside performance as key decision factors.


Our Perspective

The Ferrari Roma should not be viewed as a diluted Ferrari, but rather as a reinterpretation of what a modern Ferrari can represent.

It is a car defined by elegance rather than excess, usability rather than intimidation, and design clarity rather than overt aggression.

In the UK market, this has allowed it to establish a strong and stable identity among modern grand tourers. It is not the most extreme Ferrari available - but it may be one of the most effortlessly enjoyable to live with.


Looking Forward

As Ferrari’s lineup continues to evolve toward hybridisation and increased performance complexity, the Roma’s role within the brand’s modern history becomes more significant.

It represents a moment where Ferrari prioritised beauty, proportion, and real-world usability in a way that will likely feel increasingly rare in future models.

For UK buyers, well-specified Roma examples are likely to remain quietly desirable - not because they are the most dramatic Ferraris, but because they offer something more enduring: balance, elegance, and everyday enjoyment without compromise.